Blogging has taken the world by storm in the last few years. It seems like some of the top authority sites and highest ranking websites are all blogs run by individuals or companies. With a blog, you have the opportunity to speak to an audience and talk about your interests.
Starting a blog is often encouraged, particularly if you’re a business owner or someone that just enjoys writing. The problem is, too many people think blogging is difficult. The thought of setting up a website and writing loads of posts is too much to bear for a lot of people. So, they end up forgetting about it and losing out on all the benefits a good blog can bring.
The purpose of this post is to show you that, actually, blogging isn’t as difficult as you think. In fact, if you go about things the right way, it can be pretty easy. To illustrate this point, we’ve listed some of the top things to consider when starting a blog. By reading through them, you’ll see how easy it can be.
It all starts with the theme of your blog, and we’re not talking about how it looks here, we’ll get onto that later. No, this refers to what your blog is about. What posts will you create? What topics will you discuss? Many people use the excuse that they don’t know what to write about. The simple fact is, it couldn’t be easier; write about something that interests you and that you have knowledge on.
If you’re an individual starting a personal blog, then you can write about literally anything. It’s always better to write about things you understand and are passionate about, as the words come a lot quicker and you’ll find it easier to whack out multiple articles per week. For businesses that are looking to start a blog, your theme is pretty much laid out for you already. Simply blog about your business or about things relevant to your industry. You can provide readers with advice and updates, it’s so simple to pick a theme and get your blog off the ground.
Once you get over the first hurdle and come up with your theme, it’s time to start making your blog feel real. To do this, you need to find a blogging platform. Again, the common misconception here is that this is a really hard task and you have to be incredibly tech-savvy to set up your site.This couldn’t be further from the truth, it’s really easy to find a great blogging platform based on your wants and needs.
All you have to do is think about what type of platform you need. If you’re a beginner and have no coding experience at all, you’re immediately going to focus on platforms like WordPress and Tumblr that are very user-friendly and basically set everything up for you. With platforms like these, it’s pretty much a case of creating an account, picking the way your blog looks, and you’re almost completely set up already. They also allow you room to grow with additional themes you can buy and more features you can unlock too, so they’re the best bets for beginners.
Look & Feel
Another thing people assume is difficult is picking how your blog looks. As mentioned above, you choose how it looks when you register your blog with a platform. You’ll often be provided with various themes to look at and choose for your blog. There are ones that look more professional, some that look friendly and colorful, you can essentially find a theme for anyone and any blog.
Once you’ve picked your theme and the colors you want to use, you need to make a few finishing touches such as choosing the font type and color. You can also have a look at what widgets your platform allows you to add to your blog too. WordPress is good for this as they have social media widgets so you can have your Twitter timeline is shown in mini-format on the side of your blog, or a weather app, etc. In total, it can probably take as little as fifteen minutes to pick a theme, choose some widgets, and have your site up and be running.
At this stage, you’ve got yourself an empty blog. Everything is set up and ready for action, it’s down to you to put some words on the page. We’ve spoken briefly about your content with regards to your blog theme and what you’ll write about. It’s common knowledge that the first article is the hardest. Once you get it out the way, you’ll slowly find things easier and improve more and more. Most people think it takes hours to write a blog post, but this isn’t true. If you enjoy what you’re writing about, and know what you’re talking about, you can put together a really good piece in under an hour.
Remember, you’re not writing a novel here, it doesn’t have to be extremely long. Most blog posts are between 500 and 1500 words, any longer and you’re losing people’s attention. The best advice is to think of a concept for your post, and just write it. The hardest part is editing as no one likes editing. But, this is made easier for you with various grammar apps you can access online and use to edit your work.
Gaining An Audience
No one likes a blog that isn’t getting many views. It makes you feel bad, and you start to doubt your content. All you have to do is start marketing and promoting your blog to increase traffic and find more viewers. People think this is so complex and difficult, but it doesn’t have to be. Use things like SEO to make your blog more searchable and increase your ranking. You’ll be found more, and have a larger audience.
Get on social media too and really share your posts around. Share them with friends, colleagues, followers, etc. Get others to share them too, and you start directing more people to your blog.
You see, blogging is not as difficult as you think. You can have a blog up and running with the first post in a couple of hours easily. Then, maintain your blog with regular content updates and make sure you use relevant keywords in each post to boost the SEO and rank higher.
Charles Leveillee has been an entrepreneur since 2001. His passion for helping in all aspects of digital marketing flows through in the expert industry coverage he provides. Charles also delivers white hat SEO strategies for SMB’s and white label SEO services for digital marketing agency of all sizes.