Unless you live in a completely analog world—and if you’re reading this, then you don’t—you’ve heard of search engine optimization (SEO), even if you don’t really know what it means. Following, I present some SEO tips for authors to help them boost promotion and, therefore, sales of their books. Photo courtesy of Unsplash.com by NeONBRAND. In […]
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
What are the different types of content?
- Blogs. Blogging is one of the most popular types of content marketing for small businesses.
- Case Studies