Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Unless you live in a completely analog world—and if you’re reading this, then you don’t—you’ve heard of search engine optimization (SEO), even if you don’t really know what it means. Following, I present some SEO tips for authors to help them boost promotion and, therefore, sales of their books. Photo courtesy of Unsplash.com by NeONBRAND. In […]
Whenever you read a post about content marketing, the first thing you need to ask yourself is whether it’s up to date. Sure, there might be articles out there which purport to be the “ultimate guide,” but if they’re not up to date, they’re practically useless. The world of content marketing evolves on a week-by-week […]
Blogging has taken the world by storm in the last few years. It seems like some of the top authority sites and highest ranking websites are all blogs run by individuals or companies. With a blog, you have the opportunity to speak to an audience and talk about your interests. Starting a blog is […]