Digital Marketing

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing is a subcategory of marketing which uses digital technology to place and sells products.

What is the work of a digital marketer?

Job Description. An online marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.

What is an example of digital marketing?

The best is an example, advertising mediums that might be used as part of the web marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

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