As thousands of new businesses and brands emerge around the world every year, competition in the digital realm is becoming more stringent than ever before. Brand owners are gradually moving away from traditional marketing and embracing digital marketing as their primary approach. Digital devices provide a chance to reach a broader market. However, almost 50% […]
Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing is a subcategory of marketing which uses digital technology to place and sells products.