Establishing and running a business successfully is not a walk in the park. That is why the majority of the startups fail.
However, a look at the successful startups or small and midsize businesses will reveal to you that one of the major pillars of their success is the manner in which they manage their reputation.
Reputation management in a small and medium scale business entails creating an impression in the minds of the prospective customers even before they engage. It’s also about suppressing lousy press and negative online reviews.
How do you manage your staff and executives? What are your customer service and customer relations like? How do you handle the challenges that your business faces?
All these are involved in SMBs reputation management, and when you excel in these, you will be heading towards success.
Some of the high points of reputation management for SMBs are explained below.
Get Serious About Your Customer Service
The fact remains that customers choose to patronize you not only because of how unique your products and services are because they will always have competitors who can offer the same things.
They will still prefer to go with the company that treats them like kings and queens.
You have to understand that in this age of information, it could only take a single customer who receives ill-treatment from your business to paint your brand in a terrible light.
A single act of negligence on social media, email, or phone could make them report you to the Better Business Bureau or to complain about you in forums, review sites like Yelp, and social platforms.
The main point is to be responsive to the needs of the customers all the time. This response should also be in the best of language. Courtesy in speech is essential.
It is also good to state the hours your customer care would be available each time, and the expected response time. Customers who don’t know what to expect when it comes to supporting will set their expectations, so it’s better to fix them first.
Exploit Social Media
There is no better image laundering forum in the present information age than social media, like Facebook, Instagram, and YouTube. When you build an active social media engagement, it will be straightforward for you to throw in favorable information about your brand and suppress the negative search results.
So, every SMB must have an active Facebook, Twitter, LinkedIn and Instagram presence. Place links to your page on them, and watch it push back other harmful links.
Hire Experts to Monitor Your Reputation
It is also advisable to hire a reputation monitoring firm like newApps Agency to help build positive reviews and bury negative ones. For a reasonable monthly fee, they will be able to ascertain what is happening to your brand’s reputation at any given time.
With this, you get the information early enough when trouble is brewing, and know how to suppress it. They will also inform you about the things you did that are having a positive impact on your reputation so that you can capitalize on them.