Having the right skills to succeed in the SEO industry is absolutely crucial if you want to make a name for yourself. After all, there are hundreds upon hundreds of SEO ‘experts’ out there these days – how are you going to differentiate yourself and ensure that you get the reputation you deserve? It’s all well and good being good at the traditional stuff, like SEO and PPC. However, you need the following 15 skills if you’re going to get big. These are the most underrated skills in the SEO industry, but if you work on them, you can guarantee that you’ll develop a reputation as an SEO rockstar.
1. Awesome Networking Skills
Networking skills are critical in any industry, but especially so in the SEO industry. You’ll need to be skilled at networking with potential clients, developers, and other marketers.
2. Knowing How The Internet Really Works
It’s all well and good knowing how SEO works, but how about the internet in general? Do you know about HTTP status codes and IP addresses? If not, it’s about time you got clued up!
3. A Great Background in HTML
This might not seem that important, but being able to intuitively understand the tags and markup that comprise web pages will help you to no end. It’s ok to use cheat sheets if you need to, but is well versed in HTML is a must.
4. Automation Knowledge
Using technology and software that helps to streamline the SEO process is all important these days. You want to save time, hassle, and money, so there’s a huge need to understand different software platforms. Not only do you need to understand these platforms, you also need to do it without breaking the budget of your clients.
5. Email Marketing
Providing you have an email list and can leverage it effectively, you could potentially make lots of money each month with barely any work! You don’t just need to be skilled at writing emails that convert, but the entire process. High quality emails will generate a few conversions, sure, but there’s more to it than this. You need to be able to do the following:
By doing this correctly, you’ll be able to drive new sales, promote new products, and more.
You’ll have people banging down your door to work with you if you can prove that you’re an email marketing pro. Anybody can write a fancy email, but it takes a great marketer to be able to take care of the whole process.
6. Mobile Marketing
This is a highly sought after skill, but often overlooked. There are plenty of differences between mobile marketing and desktop marketing, which means mobile marketing needs to be considered as a standalone skill. You should understand the differences between the two and why they are important. It’s also worth knowing about things like SMS and responsive design. By becoming an expert in this you can set yourself apart from others in the industry.
7. UX Design
User design is something you need to carefully consider. Your user wants to be able to navigate as easily as possible as well as enjoy a good looking, streamlined experience. Credibility is sometimes based on the look and feel of a company’s website alone, so making sure it suits your brand and looks professional, as well as performs well is crucial. It’s not directly responsible for bringing in leads, but it’s extremely important to make sure you don’t lose them when they arrive on site.
8. A Good Memory For Relevant Data
Having a good memory for relevant data will help you in all kinds of areas. It will help you with your consulting and speaking, to name just a handful of things.
Analytics should be considered the most important part of digital marketing. You need to be able to run tests, track data, and analyze to work out what works, what isn’t working, and how you can improve in the future. Making improvements based on what you learn is crucial. If you fail to pay attention to analytics, you’re fighting a losing battle. You don’t make a business succeed with guesswork!
10. Illustration and Diagramming Skills
These skills can enable you to communicate an idea quickly, in a visual way using a whiteboard or something else. You will be able to ensure that everybody is on the same page, whether you’re speaking to colleagues or clients.
11. Content Management And Marketing
These days, content is king – almost everybody knows that. Your content needs to be bringing your audience in and keeping them coming back for more too. These skills are valuable skills for everybody, especially startups. You should be able to create amazing content and then market it so that it has the potential to go viral. Any other digital marketing skill you develop will help you with your content management and marketing.
12. Confident Speaking In A Pressurised Situation
Speaking at conferences is a key way to get your name out there and build a reputation as a great SEO marketer. However, this is a pressurised situation, and you’ll need to be sure you can hold your own on stage. You might be up there with many well known names in the industry!
13. The Ability To Accept You Can Be Wrong
You’ll learn the most when you mess something up, so don’t be afraid of getting it wrong. Everybody does it every now and again. The most important thing is that you learn from it for the future.
14. A Thick Skin
You should always anticipate negativity in this industry. It’s important to be able to shrug it off, but in some cases, you’ll even need to be warm and courteous back.
15. Written Communication
The ability to write well will help you in content creation, whether that’s a blog post or web content. Written communication will also help you on forums, where many make names for themselves.
There’s no limit to how much you can earn and grow in this lucrative industry. Make sure you have these 15 underrated skills!
Charles Leveillee has been an entrepreneur since 2001. His passion for helping in all aspects of digital marketing flows through in the expert industry coverage he provides. Charles also delivers white hat SEO strategies for SMB’s and white label SEO services for digital marketing agency of all sizes.