These days almost every company has already created its own website. This is not surprising, because e-commerce is developing rapidly, most of the goods and services users order online. Of course, there are still organizations that make do without an Internet resource, but they are not so much.
Amid fierce competition, representatives of small and medium-sized businesses must necessarily take care of creating their own website. With his help, you can effectively advertise your company on the Internet, to increase the number of customers and make a profit. Note that the development and promotion of large sites – expensive activities. If your business has not yet become a large-scale, an excellent solution would be a small website.
Cost of a small website
Financial investment in the creation of such a web resource is not so great as entrepreneurs think. One-page sites can be budget-friendly and at the same time demonstrate high efficiency. With the right approach to preparing the product and its professional maintenance investments will pay off quickly.
If you are a representative of small or medium-sized businesses, it is worth considering ordering services for the manufacture of online business cards. Especially since in this situation you can count on good anti-crisis proposals.
Features of online business cards
Such a resource in most cases consists of one or two pages, which are placed under one domain name. They contain information about the company, the services provided or goods offered, contact information. Not out of place would be to prepare a section providing answers to the most common questions from potential customers or clients.
The main task of business card site – to give users all the necessary information about your company clearly and concisely. And then what is the difference between this product and a corporate resource or a landing? Let’s try to find out.
How do business cards differ from corporate websites and landing pages?
As noted above, a business card site may consist of a different number of pages, but this figure is not decisive in finding the differences of this site from the corporate resource and a landing. Of great importance are the issues of functionality.
Landing is a landing page, which is designed for contextual advertising. Here are all the details of the proposal. Site-card can be created as a one-or multi-page, the information is distributed thematically.
It is worth noting that the landing page is more aggressive in nature. They actively offer to buy a product or order a service, for which they contain a lot of buttons, allowing in one click to take the desired action. The purpose of a landing page is to sell quickly. Corporate websites and business cards are also commercial, but the calls to action in these cases will be more delicate.
Landings are usually created to promote one product or service. The other two products under consideration are designed to inform the target audience about all of the company’s offerings. Another peculiarity is the work of the corporate site and business cards on the reputation of the network, which can not be said about landing pages. Landing pages do not give the opportunity to place large text blocks, which tells about the pros of the company or other facts that can increase user loyalty.
If we compare the corporate website and business card, the main difference will be in functionality. Representatives of small and medium-sized businesses do not always need a large site with a wide range of modules. If the company is large, you will need an elaborate navigation system, online calculator, news section, etc.
What information should be on the business card site?
Business card must contain the following information:
- about the company – you need to prepare a description of the organization, tell the story of its emergence and development, indicate the achievements and benefits, which can be further supported by testimonials;
- information about products and / or services – customers should understand what exactly what you offer, so you need to take care of the availability of descriptions of all items, it is desirable to prepare a portfolio, price list or catalog;
- Contacts – give users the opportunity to contact you in a convenient way, provide telephone numbers, e-mail, post a travel to the office, provide icons to move to your groups in social networks, develop a feedback form.
Website-card for small and medium business should be small and informative at the same time.