Independent or professional promotion of the site with the help of social networks is becoming increasingly popular. The fact is that Social platforms have become a habitat for millions of users with different tastes and interests. From social networks draw information, using them to look for entertainment content, socialize and make new acquaintances. Not surprisingly, many businesses are focused on development in social networks, because you can reach a wide audience and attract quality traffic. About how the promotion is performed, what are the problems of promotion in social networks, we will tell you right now.
WHERE TO START THE PROMOTION OF THE SITE WITH THE HELP OF SOCIAL NETWORKS?
Comprehensive business development in social networks is preceded by preparatory work:
Creation, preparation and improvement of the site to which traffic will be attracted;
choice of promotion methods;
choice of topics, content plan, development of a communication strategy.
Yes, the work is multi-step and not easy, but it will bring juicy fruit in the form of higher conversions, new customers, high-quality traffic, more of which will come from mobile devices. There are many advantages, so let’s consider all the stages and features of promotion in social networks in more detail.
WHAT IS THE DIFFERENCE BETWEEN SEO AND SMM, AND WHY IS IT IMPORTANT?
Beginning to promote the site in social networks, we must remember that SEO and SMM have differences, you can not classify these concepts as one.
SEO is a complex of measures aimed at external and internal search engine optimization. The main purpose is to promote the site on search queries, which are used by users.
SMM – marketing in social networks. This includes maintaining groups, running paid advertising campaigns, infopods and other tools to attract the attention of potential customers. SMM is quite effective, because more than 70% of users aged from 18 to 40 years prefer to monitor news, search for information and communicate with the brand through social networks.
The difference between SMM and SEO is obvious: marketing is primarily aimed at increasing recognition, and SEO – at attracting real customers. However, social networks have an impact on SEO, because if a user searches for a product, company or online store by name/brand/region, he will see not only the main website but also a link to the group in the first lines of results. The presence of the latter increases trust and traffic. These tools can be used in tandem, which will achieve excellent results.
HOW TO PREPARE FOR THE PROMOTION OF THE SITE WITH THE HELP OF SOCIAL NETWORKS?
Users actively click on links from social networks, their further behavior determines the quality of the site. Therefore, it is necessary to prepare the latter by performing optimization for social networks (SMO). Before launching a campaign, you can order the development of a landing page, which will help to collect contact information and present the product/service advantageously. The presence of a landing page is especially important for targeting advertising. Of course, one page is not enough, at this stage it is important to take care of optimization, analytics, prioritization, etc. Consider the pool of technical methods that will help to prepare the site for promotion with the help of social networks.
BUTTONS TO UNSHARE INFORMATION
Potential visitors to social networks do not like to perform a lot of actions. It is unlikely they will want to copy text, remove pictures from it, and then publish it on your page. You can make a couple of clicks to use a social media link to save a post you like. Share buttons have been created for this purpose.
Sites that have representation in social networks, should be supplemented with graphic blocks, encouraging users to subscribe or at least visit the group. Widgets significantly increase the number of followers, who will receive the latest information about the activities and updates of the company, online store. With the help of widgets, a random visitor can be converted into a customer – it’s effective and inexpensive.
PRIORITY PROMOTION METHODS
Users are attentive to the content that they like or share. Social networks are becoming more selective, giving space in the feed to private pages rather than business groups. This is one of the main problems of promoting businesses on social networks, because you have to invest in advertising to get high positions. However, there are loopholes and a set of free methods that will help to overcome all the problems of promoting business in social networks.
OPTIMIZATION FOR QUERIES
Social networks have an impact on SEO, so it is advisable to use key queries in the promotion of the pubic. With their help potential subscribers can find your blog among hundreds of others. The queries should be used in:
- the name of the group;
- content;
- comments.