As practice shows, the choice of domain name for the site owners carry out fairly quickly. Some in its basis put the name of his organization, others – the direction of activity, others – the phone number. This approach certainly works, but before choosing a domain is still worth delving into the specifics of the question.
Domain – what is it?
The domain is a unique address for the site, which plays the role of his identifier. It consists of several levels (components). Let’s take https://www.city.example.com as an example, what are the parts of a domain. They are as follows:
.com – level 1;
example – 2nd level;
city – 3rd level;
www – prefix;
https:// – data transfer protocol.
The beginning of the countdown of levels starts from the end, their minimum number – two (example.com). This is quite enough to get the address of a web resource. According to the classification, domains can be as follows:
- thematic;
- international;
- national;
- regional.
Once you have an idea of what a domain name is, you can move on to the study of the peculiarities of its choice. To compose the name of the site should take into account a number of rules, among them:
the use of the Latin alphabet in certain domain zones using national characters, there are no case restrictions;
allowed to set a hyphen, but it should not be at the beginning or end of the domain name, you can sometimes use the underscore, but its use depends on the domain zone;
When drawing up can only use numbers, although in practice such a solution is not very often used;
the length of the domain name shall not exceed 255 characters, up to 63 characters per level, the minimum length – 3 characters (in some zones – two);
registration period should be from 1 to 10 years.
What should I pay attention to when choosing a domain?
When choosing a domain name, we recommend that you pay attention to the following points:
if your brand is already quite popular, known to users, it is worth to redeem the domain with its name;
the name should resonate with the kind of activity of your company, it may contain appropriate keywords, which positively affects the level of attendance of your online space;
Features of the choice of domain for the website
the name should be simple and clear, it is better not to overload it with a large number of words and special characters;
the best option is to choose a first level domain zone, construction org.ru and similar have a non-standard look and may cause suspicion among users;
is worth to convey with a domain the regional affiliation of your business, this can be done with the help of letters and numbers;
avoid mixed combinations of Cyrillic and Latin, to enter them in the search line inconvenient, but in some cases, such a combination may be appropriate and better convey the direction of your company.
Important! Avoid combinations of letters that sound unpleasant or ambiguous.
Features of the placement of the site on the old domain
Quite often site owners prefer to buy an existing domain. This is due to the following circumstances:
a beautifully constructed name that suits you is already occupied, but still available for purchase;
the use of an old domain allows you to simplify the promotion of a web resource, because it is already known to search engines, there are leading links.
So what’s better – the new or old domain? In the first case, we are essentially talking about a clean sheet of paper. No filters, penalties or sanctions. In addition, the new domain is much cheaper. But the old analogue of is already promoted, with the correct site transfer to it, you can simplify the promotion.
What are the features of this process? It should be entrusted to experts, because it has a number of subtleties. The main ones are as follows:
The topic of your resource should be close to what it was before;
Timely setup redirects, which will lead to the new url;
the architecture of the site should be as close as possible to that of the resource that was previously hosted on the domain;
tuning anchors to the subject of your site;
Partial borrowing of keywords that were on the previous site, although the position, as practice shows, still a little slack.
Make sure that the domain is active, there has been no downtime.