The links on the first page of Google search results get 91.5% more traffic than links on the second page and beyond. Hire an SEO expert who can improve your site’s ranking on search engines.
This year alone, it’s estimated that the United States will shell out over $72 billion for SEO services. Hiring an SEO expert is an investment worth making. The results can make your jaw drop, but only if you hire the right person.
Here’s how you can hire SEO experts who will do the job right.
Hire an SEO Expert With Experience
When you’re hiring an SEO expert, make sure they have experience with the kind of site you’re running. For instance, if you run a local business, make sure the SEO specialist knows local SEO. Also, verify that they have experience working on sites for businesses like yours.
An SEO expert will have a portfolio full of polished work. They should also be able to describe everything they did for the site, including how they improved the site’s ranking.
Having a flashy portfolio alone doesn’t necessarily mean this individual did all the work. An SEO specialist should also be able to provide the following:
Ask For References
If you want to know how to hire an SEO specialist, ask for references and client referrals. If an SEO expert is worth their salt, they’ll have references to prove it.
References will tell you more about how the SEO expert operates. You’ll get insight into the kind of experience you’ll have as a client.
Make time to talk to references on the phone and not just through e-mail. It’s easier to understand someone’s tone by hearing them speak.
If a so-called “SEO expert” doesn’t have references, consider it a red flag and move on. Chances are, this person has a history of broken contracts and/or strained relationships with clients.
When hiring SEO experts, you need to ask the right questions. Good questions will make good candidates stand out while weeding out unqualified candidates.
Ask how often you can expect to communicate with this person about progress. A real SEO expert will give frequent updates about the status of the project.
Find out if the SEO specialist requires a minimum contract. It’s reasonable to sign three- to six-month contracts and see the results before committing to a longer contract.
The more questions you ask, the more certain your choice will be.
Be Willing To Pay
Professional SEO services are worth every penny you spend on them. You’re better off paying good money for high-quality SEO than cutting corners with cheap SEO services.
Cheaper SEO service providers tend to use non-native English writers to create their content. They also resort to amateur tactics like keyword stuffing that can get your website banned from Google.
Play it safe and hire a legitimate provider of SEO services.
Go SEO or Go Home
At least 93% of online experiences begin with search engines. Learn how to hire an SEO expert and start reaping the benefits of quality SEO.
Around 75% of internet users never look further than the first page of results. A good SEO professional will help you score that prized spot on Google’s first page.
Invest in your website’s success and learn more about SEO. It’s the best thing you’ll ever do for your site.
Charles Leveillee has been an entrepreneur since 2001. His passion for helping in all aspects of digital marketing flows through in the expert industry coverage he provides. Charles also delivers white hat SEO strategies for SMB’s and white label SEO services for digital marketing agency of all sizes.