SEO promotion plays a huge role in web development. Today, search engine ranking factors are set up so that only those sites that have been purposefully optimized occupy the first positions in the output.
SEO is the optimization of a website in order to promote it to the top lines of search engines for the chosen queries. In other words, SEO promotion is the improvement of a website’s visibility in order to attract new users and increase the sales of goods or services.
Very often the issue of website optimization is raised only when there is a sharp decline in traffic for one or more queries. Or, when the site’s visibility is lacking as such.
Why do I need SEO promotion?
Practice shows that search engines, particularly Google, outperform social media by more than 5 times in attracting the target user. This will be especially useful for small businesses who intend to enter a market where they already have their own competitive environment.
What does seo website promotion give us? According to scientific research, 75 out of 100 people will never go further than the first page. Only 1/4 agrees to look on the second page of search results. Therefore, if your site is below the top 10, you have already lost 75% of potential conversion users.
What does SEO promotion of the site give?
First, improving the ranking and visibility of the site. Search engines bring well-optimized pages to the top, increasing traffic.
After increasing the attendance of the site, if the commercial and behavioral factors have been properly taken into account, the sales of goods/services also increase.
Well-tuned optimization, well-designed site structure, user-friendly product card descriptions and interface – all these criteria will repeatedly return the client to your website.
If you intend to increase your sales, attract new customers, investors or any other target audience, you should think about ordering SEO optimization of your website in the first order.
SEO or contextual advertising (PPC)?
You have already prepared a website to launch, but there are a huge number of search queries on your topic and it is extremely difficult to stand out among them? It is time to think about optimizing your website or setting up contextual advertising.
The main advantage of SEO methods is to bring your site to the top of the list of different search queries for more than 1 year. To hold these positions, you need to add articles to the site at certain intervals. The reason for this is that Search Engine Optimization (SEO) works for the long term, while contextual advertising works for you solely as you refill your balance.
The advantages of seo promotion of the site
Why is website optimization better than contextual advertising?
Despite the high cost of website promotion services, in the end the cost per click will be much lower than when using contextual advertising.
The result is held in the search engine results for much longer. When you turn off the PPC, the site immediately “flies out” not just from the top 10, but from the first pages.
Users have more confidence in sites that are on the first lines of the organic way.
A larger target audience. Performing SEO work on the site will allow your web page to promote itself, increasing the geographic reach of the audience.
Is it worth combining seo-promotion and contextual advertising?
SEO (search engine optimization) and PPC (pay per click) are best combined when the website is fully patched, displays well on all devices and has quality and useful content, be it a product, service or news portal.
Combine classic SEO with PPC only when you have basic keywords. This will not only help to find, but also quickly entice the user to your site.
Do not forget about the growing popularity of social networks – it is important to involve as many platforms as possible, which would lead the user to your website.
Types of seo-promotion
External optimization – a set of works outside your website, aimed at improving its position by mentioning it on external web resources. For this mentioning are used links, which must be of high quality and come from a good trustworthy source.
Internal optimization – all the same work, but already carried out inside the site, aimed at improving its visibility. This work includes: setting tags, meta tags, title, h1-h6, img alt, internal linking, a semantic core, bug finding, improving the quality of the code site, etc.
SEO promotion promotion of the site
Promotion of the site is carried out for the user, using the knowledge of search engines. The concept of site promotion includes a set of actions related to the removal of the site in the top 10, taking into account the ranking algorithms of different search engines.