Every year, trends in the creation of Internet sites change. As the statistics obtained as a result of analytical events by specialized agencies show, a guest of an online resource needs no more than 3 seconds to form an opinion about the site. If you do not like the site, the user will simply leave for another, not wasting his time on extracting the information of interest in bits and pieces.
How to avoid bounce? Responsibly treat the issue of competing for visitors’ attention. Competition will continue to grow, so consider what should be an effective, useful and interesting website.
Uploading responsiveness.
You only have a few seconds to grab a potential customer’s attention, there will be no second chance to make a first impression. If the page begins to load for a long time, the guest will not wait, will go on a further journey through the expanses of the Internet and with a high degree of probability will become a customer of your competitors.
To avoid this happening, you need to work on increasing the loading speed of the site.
Adapting to smartphones.
As recent statistical studies show, about 52% of users use smartphones to access the Internet. What does this mean for you? It is imperative to create an adaptive version of the online resource, which will not be inferior in quality to the desktop version.
Unusual fonts
The use of unusual original fonts will become a trend. They open up great opportunities for creativity and can be an effective way to attract the attention of website visitors. It is desirable to use them on the first screen. But it is important to remember that in all good measure, too keen on graphics, distracting from commercial information, do not.
Color Brutality.
Another fashion trend is brutality in the design of websites. It consists in the use of several basic colors, focusing on white and bright information blocks. Overloading should not be, you need to create the effect of free space.
Make sure that blocks and colors are displayed correctly when coming to your web-resource from different devices.
Minimalism
The ability to deliver maximum information with a minimum of detail is a true art. If you want your online site to attract the attention of users and evoke their confidence, use the possibilities of minimalist style direction.
Use the parallax effect.
This effect gives you the opportunity to bring a website to life significantly. When scrolling, text information, pictures, other elements move at different speeds. Due to this, the effect of layering of the product and its dynamism. As studies show, it attracts the attention of guests.
Availability of video content
Videos will become an integral component of both social media and most commercial websites.
It’s time to do away with stock photos. Now unique photo and video content, prepared individually by professionals, is trending.